10 Ways to Get Your Letter to the Editor Published By Rob Eshman
The majority of editors strive to print a variety of well-argued and provocative opinions in their pages. That’s their job, and besides, printing letters and op-ed pieces they already agree with gets very boring. How can you get your letter to the editor published? These tips may help:
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Be concise. Reference the article or opinion you are responding to, make your point, support it and sign off. Follow journalistic style: a strong lead, short paragraph, no cliches, no fancy language. Pare it down and punch it up. The more editing you do, the less the editors will tamper with-and perhaps change-your letter.
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Your opinion counts. Your letter doesn’t. Newspapers have very limited space. A mass of letters expressing a single opinion signals the issue’s importance to an editor, but chances are the editor will not print more than one of the letters expressing that opinion.
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Be timely and relevant. Don’t wait a week to write. Don’t re-argue history unless it is relevant to your point. Letters should focus on items or issues that have appeared recently in the publication.
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Don’t repeat the points you dispute. This is your letter. Make your own points. The writer already made his, and space is limited.
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Don’t be nasty. Avoid ad hominem attacks, Dave Letterman style sarcasm (unless you’re Dave Letterman) or blanket criticism. Offer constructive criticism, and try to find the positive before launching into the negative.
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Follow the rules. Read the submissions guidelines. Stick to the word count. Enclose all relevant contact information. Send your letter the preferred way (fax, email, etc.) to the CORRECT editor.
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Follow up. if your letter or any letter like it, hasn’t appeared within three weeks of submission, send a brief follow-up email to the correct editor. IF your letter is rejected, you might find out why-and learn for the next time.
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Give thanks. If your letter appears, try a quick thank-you email or note to the editor (NOT a phone call). She chose your letter from among hundreds, and perhaps she’ll remember you for next time-for an op-ed piece.
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Hold your fire. Letters columns are not sweepstakes. Sending a letter each week doesn’t improve your chances of getting published. Sometimes, the opposite is true.
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Triple-check your letter. Before you send it off, proofread it, fact-check it, and perfect it.